Roha is a distinguished Indian apparel brand that specializes in handcrafted garments, combining timeless designs with the skillful artistry of generational craftsmen.



Khayaal is our festive collection that ushers in the season of light and nudges our mind to celebrate the present moment.

Our Story

Roha's founder, Vibhuti, comes from a long lineage of textile expertise and is passionate about aesthetics and attention to detail.